Full Job Description
Head of PC & Console Marketing
Marketing - PC & Console Marketing
Full-time
Leamington Spa, England
As the Head of PCC Marketing, you'll lead a team of 10+ across Product Marketing, Community & Social Media (CSM), Creative and Influencer & Media (I&M) as you launch a portfolio of more than 10 premium Indie tiles across multiple platforms. You’ll also work in close collaboration with our digital marketing team encompassing UA and Growth for paid social and paid digital campaigns.
Your KPIs will focus on building brand awareness, advocacy, Wish Lists, community and ultimately (most importantly) game sales.
Reporting into the Head of Publisher Operations, you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).
Responsibilities
- Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging objectives and Wishlist/ sales KPIs are met.
- Your job is to ensure we deliver hit game launches and beat even the most aspirational Wish List and sales targetsBeing fully accountable for overseeing all PCC launch marketing budgets, KPIs and game launch schedules and reporting these regularly to the vertical and marketing leads as well as the wider business.
- Acting as the main liaison between PCC Marketing and the Scouting and Production teams as well as our partner developers.
- Managing internal structure, individual performance development and skills development within the PCC Marketing team.
- Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these targets.
- Play our games and research competitor products to understand how other successful PC & Console games work and what makes them successful.
- Brief and analyse marketing research and use findings to augment your strategic plans.
Requirements
- 3+ years as a senior leader of a PCC marketing team, preferably with a notable Indie publisher. You’ll be channel agnostic, game industry fluent, an engaging motivator and use data constantly to make good decisions quickly.
- Highly numerate and data fluent you’ll oversee your team’s game launch budgets and be ultimately accountable for adhering to them.
- Experience setting both high-level and personal goals for an expansive, multi-discipline team and evidence of achieving these goals through tight KPI tracking.
- Natural communication skills. You’re a proven leader with the ability to motivate and guide a diverse range of marketers from graduate level up to senior managers.
- A passion for PC & Console gaming and integrated marketing is essential - you know how to build hype and noise around new game titles in a beat cycle and likely have strong relationships with the media and influencers in the space.
- Significant experience and knowledge of the Steam and Epic ecosystems.
- You'll interpret data and translate it into creative, cohesive integrated product marketing campaign strategies and tactical plans seamlessly whilst using a ‘test and learn’ approach to optimising campaign performance.
- You’ll have a track record of mentoring and augmenting teams under your jurisdiction to create and hone a high performance culture in the PC Console marketing team.
Why Kwalee?
Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
Gaming Goodies: Receive Steam codes for all our game releases!
Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
Office Location: Leamington Spa office location, with from parking and electric charging stations.
Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.
Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.