Publishing

How often do you wonder about monetising your mobile games? The idea of setting it up can sound complex, understandably, but it’s essential to ensure you can earn money from games. So here’s what you need to know about mobile game monetisation, and how you, as a game developer, can benefit from it.

We sat down with our monetisation team to find out how they’ve used monetisation to build a global business from both Kwalee and our partner developers’ mobile games.

We are often asked, even at industry events, what a publisher for PC and console games actually does. To be fair, if you’re new to game development or simply haven’t interacted with publishers very much, it can be a little unclear. In reality, while a publisher can do many things, there are several core services that you can expect should you decide to sign with Kwalee or any other publisher.

We all know that social media is where it’s at these days. It’s the perfect place to get news, share with friends, or just kill some time with epic reels. And let’s not forget about the brands that are all over social media like white on rice. But game companies have a special advantage – their products are naturally social!

We game with friends and family online or in person. That’s why marketing games on social media is perfect for game studios to connect with their audiences and create a community around the brand. It’s like a match made in social media heaven!

There are a tonne of conferences happening around the world, like the world-famous Game Developers Conference itself. So it’s a tonne of buzz within the community. When there’s buzz, there’s opportunity. And it’s a big opportunity for you to connect with people while you still have the chance.

‘How do I make my game stand out in the mobile gaming market?’ We get this question a lot. And according to us, the answer is… market-test games. If your game is better than the average endless runner, these tests will prove it.

These tests show how and why your game is better than most in the competitive market, and whether your game could potentially scale profitably. Conducting them is a little easier said than done.