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Harry Lang

Harry began his career in integrated marketing agencies before spending 17 years marketing in online & mobile gambling. In 2020 he wrote & published a book ‘Brands, Bandwagons & Bulls**t’ as a guide for marketers to break into the marketing industry

Should Games Marketers Embrace or Fear The Emergence of Accessible Artificial Intelligence

Artificial intelligence (AI) has already made significant strides in the world of marketing, and it’s expected to continue to play an increasingly important role in the games industry in the coming years. Some marketers in the mobile games space may be hesitant to embrace it, fearing that it will replace human jobs or that it may be too complex to understand and effectively use.


That said, there are also many compelling reasons for marketers to embrace AI and the opportunities it presents across content creation, coding, SEO, customer service and image creation.