Member for

3 months 2 weeks
Bruno Balistrieri
With community and ad monetisation experience, Bruno entered the games industry early in his career and has helped to structure better the ad monetisation area at his previous company, Fanatee.

Mobile Game Monetisation 101 – Part 2: Choosing the Right Monetisation Strategy and Avoiding Costly Mistakes

Welcome to the second part of our deep dive into monetisation. Please read Part 1 if you haven’t yet grasped the basics! This article explores how video game monetisation evolves, what beginner mistakes hurt your studio’s P&L, and what the future of monetisation in mobile gaming looks like.


If you like our approach to monetisation and marketing, find out more about choosing Kwalee as your mobile publishing partner.


Mobile Game Monetisation 101 – Part 1: An Intro to In-App Purchases, Ads, and Other Revenue Generation Strategies

How often do you wonder about monetising your mobile games? The idea of setting it up can sound complex, understandably, but it’s essential to ensure you can earn money from games. So here’s what you need to know about mobile game monetisation, and how you, as a game developer, can benefit from it.


We sat down with our monetisation team to find out how they’ve used monetisation to build a global business from both Kwalee and our partner developers’ mobile games.