Kwalee’s Games Industry Blog

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Interview with a Game Product Marketing Manager: Jack Richardson

A Product Marketing Manager in the games industry is someone right on the coalface, managing the strategies that help games succeed and find their ways into the libraries of happy players. We now publish so many PC and console games that we need a whole team of Product Marketing Managers to manage them.

Meet Jack! He’s one of the shining lights in this team and he is impossibly busy – working in games while at the same time studying for a Creative Writing Master’s degree at the University of Oxford.

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Gaming

How To Get ‘Overwhelmingly Positive’ on Steam - Like Robobeat - One of the Best Indie Games of 2024

ROBOBEAT, developed by Simon Fredholm and published by Kwalee, achieved the rare 'Overwhelmingly Positive' review score on Steam, making it one of the best indie games of 2024. Learn how this remarkable feat was accomplished and what it means in the context of the games industry.
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Gamedev

Worklife

Pet Power in Action at Kwalee

In households across the globe, pets have secured a cherished spot as valued family members. From loyal dogs to independent cats, and an array of creatures in between, our pet’s power of affection knows no bounds. Let us introduce you to some vital members of the Kwalee team - our pets who accompany us in one of our games studios and pop up on our Zoom calls!  

 

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Technology

How Data in the Games Industry is a Game Changer for Studios Today

Data science and analysis have become an indispensable set of skills that’s transformed how some companies make video games today. That’s why, in this article, we’ll explore data in the games industry, and how it’s a central force to any mobile, PC or console game’s success.

What data in the games industry is used for

 

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5 Profitable Game Development Technologies on the Rise

Exploring interesting options for a game you’re making? Try exploring one of these game development technologies aiming to break through into the mainstream.

 

Game development technologies are rapidly changing how the industry itself works. As more cutting-edge games try, succeed and fail, we get to understand these technologies better, so you can learn how to use them to your advantage. In this article, we’ll go through five game development technologies on the rise that you could consider exploring when making your game.

 

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Industry

Interview with a Game Product Marketing Manager: Jack Richardson

A Product Marketing Manager in the games industry is someone right on the coalface, managing the strategies that help games succeed and find their ways into the libraries of happy players. We now publish so many PC and console games that we need a whole team of Product Marketing Managers to manage them.

Meet Jack! He’s one of the shining lights in this team and he is impossibly busy – working in games while at the same time studying for a Creative Writing Master’s degree at the University of Oxford.

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MENA Games | 2024 Guide To This Fast Growing Games Market

What is the MENA Games Market?

 

Games are a surging industry across the Middle East and North Africa, and the region holds huge promise for the future of the industry. Together there’s almost 500 million people in the MENA region, 60% of which are Arabic. It’s also growing very fast and the MENA video games industry is projected to be worth over $10 billion by 2026.

 

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Publishing

How To Make a Great Game Trailer

Trailers open up the world of your game to players. They’re an essential part of the lifecycle of a release and one of the main ways people discover a game and decide whether to invest their time and money into it. Knowledge of how to make a game trailer is a make-or-break essential skill to have on your side if you’re developing or publishing a video game.

 

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