Kwalee’s Games Industry Blog
Gamemaking, playing, knowledge and news
A Product Marketing Manager in the games industry is someone right on the coalface, managing the strategies that help games succeed and find their ways into the libraries of happy players. We now publish so many PC and console games that we need a whole team of Product Marketing Managers to manage them.
Meet Jack! He’s one of the shining lights in this team and he is impossibly busy – working in games while at the same time studying for a Creative Writing Master’s degree at the University of Oxford.
Gaming
Gamedev
Worklife
In households across the globe, pets have secured a cherished spot as valued family members. From loyal dogs to independent cats, and an array of creatures in between, our pet’s power of affection knows no bounds. Let us introduce you to some vital members of the Kwalee team - our pets who accompany us in one of our games studios and pop up on our Zoom calls!
In an industry traditionally dominated by men, the face of gaming is undergoing a transformative shift as women make their mark. Whether through the games industry or as gaming influencers, women are more prominent than ever in the workforce and the games media.
Technology
Data science and analysis have become an indispensable set of skills that’s transformed how some companies make video games today. That’s why, in this article, we’ll explore data in the games industry, and how it’s a central force to any mobile, PC or console game’s success.
What data in the games industry is used for
Exploring interesting options for a game you’re making? Try exploring one of these game development technologies aiming to break through into the mainstream.
Game development technologies are rapidly changing how the industry itself works. As more cutting-edge games try, succeed and fail, we get to understand these technologies better, so you can learn how to use them to your advantage. In this article, we’ll go through five game development technologies on the rise that you could consider exploring when making your game.
Industry
A Product Marketing Manager in the games industry is someone right on the coalface, managing the strategies that help games succeed and find their ways into the libraries of happy players. We now publish so many PC and console games that we need a whole team of Product Marketing Managers to manage them.
Meet Jack! He’s one of the shining lights in this team and he is impossibly busy – working in games while at the same time studying for a Creative Writing Master’s degree at the University of Oxford.
What is the MENA Games Market?
Games are a surging industry across the Middle East and North Africa, and the region holds huge promise for the future of the industry. Together there’s almost 500 million people in the MENA region, 60% of which are Arabic. It’s also growing very fast and the MENA video games industry is projected to be worth over $10 billion by 2026.
Let me introduce to you the world of 'Maverick Marketing', where daring creativity meets strategic innovation. I'll tell you how challenging the norms can drive impactful change...
Publishing
Trailers open up the world of your game to players. They’re an essential part of the lifecycle of a release and one of the main ways people discover a game and decide whether to invest their time and money into it. Knowledge of how to make a game trailer is a make-or-break essential skill to have on your side if you’re developing or publishing a video game.