Industry

What’s it like to be one of the heroes in the video game industry? To sum it up in a couple of words: Fun, exciting, difficult, and most of all, purposeful. Being a quality assurance tester is not an easy job. But many in the games industry don’t talk enough about them.

We sat with two of our senior team members from the QA department to talk us through what aspiring QA folks can look forward to.

What can you tell us about being a quality assurance tester?

Artificial intelligence has changed game dev

We did it. Kwalee’s collection of games just hit an epic milestone of 1 billion mobile game downloads. Let’s crack open the confetti cannons and celebrate! 

It wouldn’t be possible to fit into a single page how elated all of us are at Kwalee. All we can say is this is a monumental milestone that doubles as a testament to the sheer dedication my colleagues and our partners have brought to the table to make fun games for everyone.

Artificial intelligence (AI) has already made significant strides in the world of marketing, and it’s expected to continue to play an increasingly important role in the games industry in the coming years. Some marketers in the mobile games space may be hesitant to embrace it, fearing that it will replace human jobs or that it may be too complex to understand and effectively use.

That said, there are also many compelling reasons for marketers to embrace AI and the opportunities it presents across content creation, coding, SEO, customer service and image creation. 

It’s worth over $138 billion and there’s a strong push for inclusivity – so there’s no better time to join the mobile gaming industry than today. Here’s what Kwalee’s VP of Marketing has to say about a career in games.

So… you decided to work in the games industry. You’ve got everything ready – your projects, your personal website, and your confidence. That’s great! But as the pile of application rejections grow around you, you’re left feeling as if you have a better chance of running for president. ‘Curses!’ you say, as you shake your fist. ‘Why is it so difficult to get a game job in the industry!?’

Hello, world! As the world opened up after multiple lockdowns, offline events sprung back into existence. Kwalee took full advantage and you may have seen us at various games conference meets and events around the world – from Nordic Game in Sweden to Gamescom Asia in Singapore.

This is a huge moment for us. We’re very humbled to share our exciting win at this year’s TIGA Game Industry Awards as Publisher of the Year! Our teams are still flabbergasted that we won a category contested by various publishers from the triple-A scene.

Hello there! I’m Pedro, CTO of Kwalee, and I’m very excited to share the news that we now have a new office in Portugal.

Located right alongside the beautiful Tagus River in the city of Almada, in the metropolitan area of Lisboa, our fourth new studio marks Kwalee’s official debut in mainland Europe.

Welcome to Gamebiz Recap, where we take a look at what’s new and interesting in the last quarter that has flown by. Whether it’s to catch up on the latest scoop or to gather some quick talking points for your interview with our headhunters, all the latest on Kwalee and the industry as a whole is right here for your reference.

The market’s growing wild

After a year of relentlessly putting out chart-topping games, working with talented game developers, and engaging with our communities to make our mobile games the best they can be, our efforts have paid off.

The Mobile Game Awards event has named Kwalee as the Best Mobile Game Publisher in the entire global games industry in a category contested by the likes of Zynga, Voodoo and Tencent.

At BAFTA, central London, we were gathered among the global mobile game industry’s best and brightest at a ceremony hosted by Pocket Gamer publisher Steel Media.

It’s official: our flagship game Draw it has surpassed 100 million downloads! The quick-fire doodle-’em-up has long been the most downloaded game in our list, inching ever closer to the magic number, but to see it soar beyond 100 million is something we never would have imagined at the project’s outset.

What’s the game about? Well, it’s a drawing game that’s all about speed. Doodle as many word prompts as you can and finish first before your opponents do.