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Three Key Hyper Casual Principles You’ll Need to Make Great Games

Three Key Hyper Casual Principles You’ll Need to Make Great Games

UPDATE: The Kwalee-Buildbox game jam has ended. A big thank you to our participants who submitted their amazing games to the panelists! Follow us on social media for more news on cool events (TikTok | Twitter | YouTube | Instagram | LinkedIn). Send your game idea to our Publishing Managers through our official Publishing Portal for a chance to get a chart-topping publishing deal.




Have you entered your game into our game jam with Buildbox yet? If not, then let us get you up to speed: we’re partnering with the no-code development platform to host a month-long game jam with the broad theme of ‘Hyper Casual’. 


With entrants getting the chance to win a clutch of great prizes, including a potential publishing deal with Kwalee, we’ve been thrilled to see so many entrants already. 


But crucially, with the deadline for entries not until 10th May, there is still plenty of time to enter your own hypercasual Buildbox creations!

What are the three key Hyper Casual principles?


If you need some inspiration, we’ve outlined our three key principles of Hyper Casual games over on the Buildbox YouTube channel too. But if you’d like the quick text version, keep reading!

Mass Appeal


This centres primarily around visuals and the importance of making a game that looks inviting to as many people as possible!

Bite-sized Gameplay


Remember that above all else, a hypercasual game needs to be satisfying in short sessions.

Short-term Stickiness


This final principle means that while a Hyper Casual game is only designed to be played in short sessions, it should still have ways to engage players and keep them coming back for more!


The video above offers more context on each of these principles which you can use to create chart-topping Hyper Casual games for millions of people around the globe.


Best of luck and we can’t wait to see all your amazing games! Please read more about and sign up to the game jam to participate.


Want to be the first to know where you can find us in person? Keep yourself in the loop with what’s happening with us on our social media (TikTok | Twitter | YouTube | Instagram | LinkedIn | Facebook). Our followers get notified about our latest game jams, conference attendances, and/or associated charitable events.

Passionate minds of Kwalee, delivering captivating insights for gamers and developers alike.

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