Whether aspiring or veteran, if you’re a game developer, you might want to check out our collection of content on all things gamedev!
Fun fact: Build Your Vehicle was a concept that existed way back in May 2021. But it never made the cut after the tests showed very poor results… until the project was resurrected a year later. Normally, our philosophy is to fail fast; test, prototype, and ship quickly when the data is convincing and move on when it doesn’t. So what changed in a year?
In the business of Hyper Casual games, it’s important to create experiences with truly global appeal. We at Kwalee have enjoyed many worldwide hits, but none have encapsulated this principle better than Draw it.
Launched in 2019, Draw it has been downloaded more than 100 million times and continues to perform very well.
The concept of Airport Security was realised after one of the designers thought about the experience of being a mall security guard, highlighting what the themes, the concepts, and the mechanics would be like. The design team brainstormed ideas on how it would translate to a Hyper Casual experience and set the rights and wrongs of the games they researched.
And that’s when the premise arrived – the player is an Airport Security Officer in charge of inspecting passengers. Here’s what it took to turn the game into a chart-topping success.
Have you ever heard of Fail Ads? Even if the name isn’t familiar, you’ve probably watched them before.
Ever felt frustrated watching the player make mistakes over something stupid simple? Ever felt like you needed to play the game to know if it was really that hard? Then you definitely watched a Fail Ad!
Hypersims — a term we aptly use as a shorthand for “Hyper Casual Simulation games” — are a relatively new subgenre of games in the Hyper Casual market. But of course, the concept of simulation games isn’t new at all.
The end of the year may be fast approaching, but here at Kwalee we’re not winding down! We’re proud to announce our latest hypercasual release Traffic Cop 3D has had a phenomenal launch, racking up more than 4 million downloads all over the world in just over two weeks.
A game jam presents a unique challenge for a game developer. How do you go about making any game in a mere 48 hours, let alone one with actual promise? What needs to be prioritised and what can be left out?
Here at Kwalee, we’re powered by the world’s most prolific Hyper Casual development studio and a process that’s been likened to doing a game jam every day – so we know a thing or two about rapid development!
For your next Hyper Casual game jam, here are some of our top tips on how to handle the time limit and make a game that stands out!
You’ve almost certainly played a ‘sunset game’ before, even if you’ve never heard the term until now. With our own sunset games like Rocket Sky!, Blast City 3D and Jetpack Jump having racked up tens of millions of downloads, and many more successful examples from other developers, it’s a proven style of game that players love. So what defines a sunset game?
UPDATE: Thank you for participating in the Hypercasual Heroes challenge!
One of the most satisfying things about working in Hyper Casual games is that they never stand still. From Draw It and Shootout 3D to Let’s Be Cops 3D and Teacher Simulator, we’ve launched a vast array of hits that often bear little relation to one another except their success.
UPDATE: The game jam as officially ended. Thanks to all our participants for making amazing games during the event! If you’d like to see more events from us in the future, follow Kwalee on social media.
