We’re over the moon to announce that we’re the latest Corporate Ambassador of Women in Games International! Not only are we one of the few games publishers in the industry to become a Women in Games ambassador, but it marks the first time a games publisher actively offering publishing services in the Hyper Casual and Hybrid Casual games market is awarded the opportunity to take that mantle.
Diversity of women in the video game industry has always been a huge importance to us here at Kwalee, with our strong teams coming from all across the world and from all walks of life. Which begged the question: how could we confidently create and publish video games without a diverse team?
Throughout our collective experience in the world of gaming, we all know that there’s still a long way to go until things are equal and as diverse as they could be when it comes to gender diversity in gaming, with more needing to be done from the ground up through education, all the way how some studios hire.
This is why becoming a Women in Games ambassador as an entire business has been a long time coming, and we can’t wait to get working alongside the fast growing Women in Games teams.
For us, the aim of becoming an ambassador is to truly inspire more women to consider a career in gaming and help the entire industry become a more equitable place to be in.
We recently conducted a study that found that there is almost no difference whatsoever when it comes to how fun or enjoyable women view a job in gaming in contrast to men (58% of women think getting a job in gaming would be fun/enjoyable vs. 62% of men). However more than a third of women feel gaming is an industry they would find difficult to break into. Something obviously needs to change and we want to play a part in it!
Keep an eye out on the blog and social media (TikTok | Twitter | YouTube | Instagram | LinkedIn | Facebook) for updates on our partnership with Women in Games, as we’re planning on doing a lot! If you want to make your way into the games industry, take a look at our current roles – we’d love to help you be a part of our Kwalee family!